RugRoute Connect

Privacy Policy

This Privacy Policy describes how Wool&Loom LLC (“we,” “us,” or “our”) collects, uses, and protects personal information in connection with RugRoute Connect, our customer communication platform.

Last updated: September 16, 2026

About RugRoute Connect

RugRoute Connect is a customer communication platform operated by Wool&Loom LLC. It is used to communicate with existing rug customers regarding support, deliveries, service, and follow-up related to prior purchases.

Information We Collect

We may collect the following types of personal information when you interact with Wool&Loom LLC or use RugRoute Connect:

How We Use Your Information

We use personal information for legitimate business purposes related to our existing customer relationships, including:

We do not use RugRoute Connect to send unsolicited marketing messages. Providing a phone number during a purchase does not, by itself, constitute consent to receive SMS messages. Consent is obtained separately, as described below.

SMS Communications

With your explicit consent, Wool&Loom LLC may send SMS text messages related to customer support, delivery updates, service notifications, follow-up communication, and communications about previously purchased rugs.

Customers provide consent to receive SMS communications verbally while speaking directly with a Wool&Loom LLC sales or customer service representative, either in person or by phone. The representative explains the types of SMS messages the customer may receive and obtains an affirmative verbal response before SMS messaging is enabled. Providing a phone number alone does not constitute consent.

After consent is provided, the customer’s SMS opt-in status is recorded in our customer communication system.

Message frequency may vary depending on your orders, deliveries, and service needs.

Message and data rates may apply. You may reply STOP to opt out of SMS messages at any time. After you opt out, no further SMS messages will be sent unless you opt in again. You may reply HELP for assistance or contact us using the information below.

Consent to receive SMS messages is not a condition of purchase.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

SMS consent and opt-in data will not be shared with third parties or affiliates for their own marketing purposes.

Service Providers

We may use trusted service providers—such as messaging carriers, telephony providers, and hosting providers—to operate RugRoute Connect. These providers may process personal information only as necessary to deliver services on our behalf and are not permitted to use your information for their own marketing purposes.

Data Retention

We retain personal information for as long as needed to support our customer relationships, fulfill deliveries and service requests, comply with legal obligations, and resolve disputes. When information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it.

Your Choices

You may opt out of SMS messages at any time by replying STOP. After opting out, you will not receive further SMS messages unless you opt in again. You may reply HELP at any time for assistance. You may also contact us to ask questions about your information or to request updates related to your customer account.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact: